Skip to main content

When You Want to Start Your Own Makeup Line

Picture Courtesy: GoodHouseKeeping

When You Want to Start Your Own Makeup Line

If you have wandered through Sephora or Ulta and thought “I would love to create makeup” or even dabbled in creating your own products in your kitchen, then it’s time to talk about what it takes to make that dream a reality. It won’t be an easy task so you need to decide first if you are truly committed to getting into this kind of business. Makeup and beauty products is a business that must be fluid and ready to make changes as trends change.

Are You in the Know?

When one wants to get into the makeup business, one must be knowledgeable. Why do certain lines do better? Why do some cost more than others? How is makeup created? What happens if you break an eyeshadow or a blush? What does it mean when someone says a product is pigmented? What is the purpose of a highlighter or a primer? If you don’t know the answers to these questions, it is best to get educated by getting a cosmetology diploma. There are plenty of options between local schools and online schools, do some research to see which one will best benefit you financially and with your future goals.

Testing Happens Often

When you start creating your products, testing is going to help you finalize what it is you will be selling. You can start out simply and have friends test the products and provide testimonials. However, many businesses use other businesses that have a specialized technique for beauty product testing that can boost your marketing in a substantial way. If you opt for friends testing your products, it will be financially easier on you but you could wind up with biased results. Utilizing a business that specializes in testing means more honest results.

Be Business Savvy

Besides the testing, the knowledge about makeup, and your own love of makeup, you are going to need some business savvy. Not everyone has it and many of us don’t possess it naturally! Don’t panic, that’s where a business coach can step in. A business coach helps you determine the viability of your initial plan and helps you make concrete decisions to help you be as successful as you desire. Accountability for your business is what will keep you on track and motivated throughout your life as a business owner. You can hire a coach just bear in mind that they are pricey. If cost is a factor, check in with your local small business bureau and see if they can help you find a coach or offer coaching at a reasonable amount. Most small business bureau’s want you to succeed since most of our country is run on small business. You succeed and the town succeeds!

There are plenty of people who have grown successful makeup businesses by starting right out of their kitchen and selling their wares online. They market on social media, their websites, and create tutorials on Youtube. They create a following long before even creating their first line. It’s one of the best business models to take note of because of the success rate you have when you are engaged with your target market and can build a trust before your first serious business move.

Committing to the business is always the first step. Be honest about what you want your business to look like and who your target market is. Show your love for makeup in every step of the way and you will have a successful business going in no time!


Popular posts from this blog

REVIEW: Johnson's Baby Lotion on Adult Skin

I am itching to do some makeup EOTDs and LOTDs since a while now but with guests at home I am not getting any time... So for a while you guys are stuck with me doing reviews. Not that my reviews do not need much efforts but as compared to EOTDs and LOTDs, reviews are a little bit less demanding where time constraints are concerned... Don't you agree? :)

Today I shall be reviewing the Johnson's baby lotion and before you raise your eye brows and say to yourself "WTF" let me make it absolutely clear that I bought it when I was out of a moisturiser and needed one pronto! This was the only one available and so I just bought it. I figured if it was good for babies, how could it be bad for me? The truth? Read on ;)

Johnson's Baby Lotion is Clinically proven to be mild and mild it sure is. It has a soft and soothing fragrance, which I love. Once applied it gets absorbed really fast and does not leave a residual oiliness or greasiness. It would be perfect for normal ski…

Makeup Class: Difference Between A Bronzer, A Highlighter, An Illuminator & A Brightener

Bronzer Vs Highlighter Vs Illuminator Vs Brightener 

Very often than not being a beauty blogger I come across the terms Bronzer, Highlighter, Brightener and Illuminator at least a dozen times a day. These terms are everywhere and people use them in their daily conversation with so much confidence that you'd be surprised at how wrong many of them are in their usages. Oh! Yes even I have made mistakes in the past about their connotations and today armed with research, experiments and well just plain analysis I have reached a consensus where I can now confidently put forth the results of my hard work...

Yes, today ladies and gentlemen, I shall be clearing all the confusion that prevails behind Bronzers, Highlighters, Illuminators and Brighteners!

REVIEW: L'Oreal Paris Infallible Blush Paint Longwear High Impact Stick - Fuchsia Fame

Review of L'Oreal Paris Infallible Blush Paint Longwear High Impact Stick - Fuchsia Fame
Right now am sitting at the dining table trying to figure out a way to start this post in an "interesting" way... I am obviously struggling... There are these times when your mind just goes blank and you can't think of anything, right? Yeah, I am having one of those moments...

So, I guess I'll directly dive into the review and not mull around. I bought the L'Oreal Paris Infallible Blush Paint Stick on a whim... I was out window shopping at Shoppers Stop and I just happened to glance at the L'Oreal counter and this cute little stub caught my fancy... The moment I swatched it I knew I had to buy it...

Price of L'Oreal Paris Infallible Blush Paint Stick It costs a whopping INR 999/-

There is nothing much to talk about the packaging. It is exactly what it looks like, a rotating chubby stick with a cap. The plastic doesn't seem cheap and is pretty sturdy. I have d…