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Changing Trends: Online shopping for beauty products becoming a rage

Changing Trends: Online shopping for beauty products becoming a rage

Changing trends indicate women especially of the 18-35 age group, are turning to online shopping for beauty products. Some of the reasons are that online stores are trying their best to bridge in the gap with increased customer satisfaction.

According to a survey by Cooliyo – a leading consumer curated fashion & lifestyle products’ platform, the online shopping preferences are as below.
Number of women who use smartphones – 100 million
Number shopping online for beauty and health products - 40%
As more women turn to e-commerce sites for shopping for makeup, here are some exclusive beauty stores which are the ultimate destination for makeup and beauty products.


Think online beauty destination and Nykaa is the first name that comes to mind. With a customer base of over half a million, Nykaa is a leading store which stocks more than 400 brands with every possible range of makeup, beauty, skin care, fragrance and herbal products you can think off.
They surely know what every woman wants, which explains why their ‘Beauty Book’ and ‘Experts Online’ section is such a big hit. You can also get access to the beauty secrets of popular stars in the ‘Trending Looks’ section which provides you an insight of the makeup products used to achieve a particular look. What’s selling hot here? Make up products from leading brands like Loreal, Ponds and Lakme which you can get at flat 20% off with Nykaa Coupons.

Top Brands: Loreal, Maybelline, Lakme, Revlon, Colorbar, Fab India, Victoria’s Secret

Nykaa ships to very corner of India and they have a no-questions-asked return policy. Besides you get reward points on signing up, writing reviews etc and you can redeem them on your purchases.


Purplle is another leading brand you can turn to for online beauty shopping. Purplle also has a large number of brands offering huge discounts on hair care, skin care and beauty products. You can also get makeup ideas by browsing their ‘Collections’ and buy products from your favourite looks. You can read accurate reviews before you buy any product.

Top Brands: Lakme, Maybelline, Avon, Loreal, OPI, Faces, Revlon

Purplle helps you book appointments to all leading spas and salons in major cities. That’s a huge advantage for any fashion conscious lady. Download the app and get attractive app-specific offers on your purchases.


As soon as you look for the Aplava site, you are attracted by the spinning wheel which can offer you a jackpot of discounts or free delivery. The best thing about Aplava is that it gives access to the top brands from around the world which can’t be found on other sites. Where else can you get access to brands like Wild Ferns from New Zealand.

Top Brands: Lakme, Loreal, Miller Harris, Olay, Pond’s, Revlon
Shipping is available throughout India and you get 250 Aplava Prestige points for signing up which you can use for purchases.


At VioletBag, you can shop for Rs.1000 and be assured of a free gift. Get access to all leading brands similar to other stores from here. However we observed that there is no free shipping whatsoever and you pay flat Rs.100 shipping charges for whatever you purchase. A bit on the flip side, actually! Like the other stores, you get discounts on most of your purchases.

Top Brands: Olay, Loreal, Lotus, Lakme, Nivea, Maybelline
Get access to Violet coins( 5 coins = Re.1) for everything you do under the sun on their site.

Colorbar Cosmetics

This site is exclusively dedicated to the popular brand Colorbar Cosmetics, which is loved by women across India. You also get to read a lot of beauty tips and makeup ideas which you may find useful. Some of their best sellers include eyelash curlers and foundation brushes, which shows how the women of today are taking their makeup seriously. Colorbar offers all kinds of makeup products for eye, skin, nails, lips and also various tools and accessories.

You get free gifts for shopping above Rs.999 making it a popular choice for makeup products shopping.

Lotus Herbals

Need natural cosmetics? Lotus Herbal is a great online store to shop for! Shop for natural lipsticks, blushes, foundations and much more from this online store dedicated exclusively to herbal products.
Since we Indians are obsessed with natural products, Lotus caters to this section of people at affordable prices.

All the stores mentioned above are great destinations for online shopping of makeup products.

What’s attractive is the huge discounts- sometimes as high as 40%, available on any product you shop for. Go ahead and plan your shopping right away and make the most of it.


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